• Mortgage CRM

    Our turn key solution automatically sends 24 letters and greeting cards to each borrower for five years after closing. We will also send a monthly email campaign to your database. And your clients will love the unique closing gift we deliver for only $10!

  • Surefire System

    Our exclusive Surefire System automatically identifies red-hot lending opportunities that reside in your database such as rate/payment reductions, clients with their home listed on MLS, equity thresholds, etc.

  • The $10 Closing Gift

    We have developed a closing gift that keeps you Top of Mind for as long as your borrower owns their home. Find out why we call it The Business Card That Never Gets Thrown Away. Each is customized with your logo and is shipped to your client for only $10.

Recent Blog Entries
Tony Gallegos aka The Mortgage Cicerone's Gravatar Marketing the Mark Green Way - Tony Gallegos aka The Mortgage Cicerone (1 Comment)
Truth be told, for years I felt I had a pretty darn good understanding of effective marketing practices and CRM. However, over the last eight months Mark Green has put me back into the student se...
Mary Schaber Eyler's Gravatar Confessions of a Contract Processor: Freddie Mac Relief Refi-Can't Touch This! - Mary Schaber Eyler (2 Comments)
Mary's True Confessions: Remember when M.C. Hammer sang: "You Can't Touch This"?.....was he talking about "Freddie Mac backed upside down mortgages"??? Let's travel back in time (no, not to th...
Victoria Del Frate's Gravatar The Ten Commandments of People Management - Victoria Del Frate (1 Comment)
Always implement a 90 day probationary period to: measure performance and production, determine "right fit" for your team/organization and to establish clear expectations and correct work-flow habits...
Mark Green's Gravatar NAMB HUD Webinar Replay - Mark Green (2 Comments)
Here's a video replay of today's NAMB Webinar.  We had some unfortunate technical difficulties, but overall I think the content is excellent and hope it helps answer some of your questions about the...
Mark Green's Gravatar Here's What Happens When Joe Borrower Calls His Local Talk Show Looking for Mortgage Advice - Mark Green (0 Comments)
I was in the car this afternoon listening to a local talk show on WSB 750 AM.  The talk show host took a call from a gentleman with some questions pertaining to his mortgage. Subject Property:  Ho...
Doug Adamczyk's Gravatar Do You Deserve a Free Home? - Doug Adamczyk (0 Comments)
I could write a diatribe on the merits of this case and how finally Big Bank is being properly reprimanded for not taking negotiations seriously.....or I could write reams and reams on why society ne...
Tony Gallegos aka The Mortgage Cicerone's Gravatar Why Calculating Social Media Marketing ROI is Fuzzy Math and Sometimes Plain Stupid - Tony Gallegos aka The Mortgage Cicerone (1 Comment)
Today someone asked me a question regarding the appropriate or best method to calculate return-on-investment for social media marketing activities. Truth be said, it is something I have often thought...
Mark Green's Gravatar Why Can't Your Clients Have Their Cake and Eat It Too? - Mark Green (0 Comments)
Before I became a Mortgage CRM guy, I was just another borrower.  I remember distinctly a conversation I had with the loan officer I was using to finance a home in 2002. Like many consumers, I...
David Orsini's Gravatar A Tweet Is Not a Status Update - LinkedIn Misses The Mark - David Orsini (1 Comment)
LinkedIn has long been a successful tool for users to build their online, professional identity. Notice that I stressed the word professional. The status update is a relatively new feature of LinkedI...